about Wrigley
The Wrigley Company is the world’s leading manufacturer of chewing gum and, having pioneered independent clinical research into the benefits of chewing gum on oral health, has worked in partnership with the dental profession for over 25 years. Chewing EXTRA sugarfree gum has been proven to help reduce the risk of tooth decay (by up to 40% in some trials) and the use of EXTRA sugarfree gum has been endorsed by the FDI World Dental Federation.
The Wrigley Company works hand in hand with dental professionals to help promote better oral healthcare by investing in support programmes for the dental team and the wider community, as well as developing new products to meet today’s oral health needs. The strengthening of partnerships and collaboration between dentistry, dental science and commercial companies helps create supportive environments for promoting oral care today, to help achieve better oral health in the future.
As a global company, Wrigley has the ability to reach millions of members of the public beyond those who actually have a dental appointment. Probably no other oral care products are available to the consumer in so many different locations as chewing gum, plus its modest price means almost everybody can afford to buy it.
Wrigley is committed to supporting dental professionals by providing them with information and practical resources to promote a healthy oral care routine amongst patients. To facilitate communication with these professionals, Wrigley created Wrigley Oral Healthcare programmes, which operates successfully around the world.