Unique new mint from Wrigley cleans tongue and reduces oral bacteria by up to 74%

A revolutionary new bacteria killing oral care mint has been launched by Wrigley’s Extra Professional. Due to its unique shape, a ridged surface made of microgranules and peppermint oil, the mint gives a noticeable clean feeling for the mouth and tongue.

Many dental professionals now recommend tongue cleaning as part of the oral healthcare routine.  With the surface of the tongue providing a breeding ground for the bacteria which can attack teeth and gums and causes bad breath, the idea of tongue cleaning is becoming widely accepted as good oral healthcare practise. Some toothbrush designs now include a ridged surface for this specific purpose.

While enjoying the mint, its ridged surface made using a special microgranule formula is working over the tongue, thus providing a noticeable clean feel for tongue and mouth.  Wrigley’s Extra Professional Mints also contain peppermint oil which is well known for its anti-bacterial properties, feeling and smelling fresh and clean.  Extra Professional Mints are clinically proven to reduce potentially harmful anaerobic bacteria on the tongue by up to 74% (“Classic Peppermint” variant) and leave tongue and mouth feeling fresh and clean.

Wrigley’s Extra Professional Mints provide a fresh, clean feeling from the mouth throughout the day when tooth brushing is inconvenient. The microgranules from the ridged surface are non abrasive to teeth, and according to 80% of consumers surveyed by an independent market research institute, the gentle cleansing action on the tongue gives a pleasant, clean mouth feeling. As a unique confection that specifically focuses on the tongue, Wrigley’s Extra Professional Mints provide an effective tongue cleaning throughout the day.

Depending on the individual, sugarfree Wrigley’s Extra Professional Mints will last up to five minutes from the mouth, stimulating saliva and promoting that clean mouth feeling. Orbit Professional Mints show an immediate and significant improvement from plaque acid neutralization after a carbohydrate challenge thus having a positive effect on the level of plaque pH from the mouth.

The Wrigley Company is the world’s leading manufacturer of chewing gum and the company’s brands are available from over 180 countries worldwide.

The company has pioneered independent clinical research into the benefits of chewing gum for oral health and has worked from partnership using the dental profession for over 25 years.  This new addition to Wrigley’s Extra product range marks a further step from the company’s aim to offer consumers the best possible oral care benefits combined using consumer tastes and preferences.